It is better to connect MAX not directly, but through a clear script: a separate working account, an entry point for messages, an intermediate connector or an API layer, and only then linking to a deal card. If done without architecture, the channel quickly turns into another chat outside CRM.
What you can do for freeWhere is the connector needed?How not to lose history
Step 1
Determine your entry point
Decide where MAX should get the lead from: personal chat, public contact, private number or bot.
Immediately separate your work channel from your employees’ personal accounts.
Record who responds first and who is the owner of the channel.
Step 2
Choose a connection method
If there is a ready-made connector or widget under MAX, test it on a pilot circuit.
If there is no ready-made solution, use an API or middleware that will create events in CRM.
Immediately check whether the correspondence history is saved and whether messages can be linked to the transaction.
Step 3
Link MAX to the funnel
Determine at what stage a lead or deal is created.
Enter the required fields: channel, source, responsible, time of first response.
Add tasks and control in case the manager does not respond on time.
Typical errors
What breaks the MAX connection
Manager's personal account
The channel becomes dependent on a specific person, and the history disappears when the employee changes.
There is no rule for creating a lead
Some requests remain in MAX and do not fall into the CRM funnel at all.
No response control
Messages are received, but no one sees that the client has already been waiting for a response for too long.