CRM / website integration
Integration of amoCRM with the site
We connect the site to amoCRM so that any application, quiz, form, chat or CTA becomes a managed lead in CRM. Integration is needed not for the sake of transmitting the form itself, but so that the source, page, application and the next step immediately fall into the funnel and are not lost between marketing and sales.
Forms and quizzes
UTM and sources
Lead routing
Duplicate protection
What's important The form should not just submit a lead, but pass the page, source, UTM, lead type and correct route to CRM.
What do companies lose? Applications from different blocks of the site arrive the same, without context and without understanding which landing screen actually generated the request.
What can be tied Forms, quizzes, chat, AI-bots, documents, calendars, call back and payment steps.
What breaks without normal integration
Why Simply Capturing a Lead Isn't Enough
All requests come in the same way, and the sales department does not understand where the client is coming from and what his context is.
Some requests are lost in mail, instant messengers, or in disparate forms without a single logic.
Marketing cannot honestly connect a website page to the actual transaction and money.
What we are setting up
Key elements of the bundle
Transferring the form, quiz, CTA and chat request to the desired entity inside amoCRM.
UTM tags, login page, type of request, source and logic for assigning a person in charge.
Checking for duplicates, setting the first task and transferring the lead to the desired funnel.
What does the business get?
Normal connection between website and sales
Each application enters CRM with meaning, and not just as a “lead from the site.”
Marketing receives clear feedback on the quality of sources and pages.
The sales department sees exactly what was promised to the client and from which block of the site he came.
Related Pages
What usually comes next to site integration
