Analytics / losses

Losses and bottlenecks

Not just “how much they sold”, but where the business really loses money: channels, managers, stages, slow response, missed calls, stuck transactions and lack of next step.

Missed 2.4M ₽ potential revenue at risk
Missed 91 initial requests
Without next step 126 deals in progress
Loss of speed +37% to normal according to SLA

Top loss points

Where business fails most often

Missed first answer

New requests come in, but the manager responds too late, and the client leaves for another supplier.

Deal without next step

The manager called but did not schedule a follow-up. The deal is visually “in the works”, but in fact it’s cooling down.

Weak advertising channel

The source gives volume, but does not give money. Without a separate layer of losses, this remains unnoticeable for a long time.

Overdue tasks

Some transactions have already missed deadlines, and the manager is not in the habit of seeing this on one screen.

By stages

Where exactly do clients drop out?

New application 6% control
Qualification 12% narrow
KP / calculation 24% main loss
Negotiations 17% drawdown
Waiting for payment 8% norm

FAQ

Frequently asked questions about loss analytics

How is loss analytics different from a regular failure report?

Refusal is the final point. Losses start earlier: a missed first response, a deal without a next step, a weak channel, poor manager discipline. It is this layer that a leader needs.

Is it possible to understand how much money a business is actually losing?

Yes, if you count not only completed transactions, but also suspended amounts, missed calls, problematic stages and transactions at risk that can still be saved.

Is this only useful for large companies?

No. It is important for even a small sales department to see where orders and money are flowing. Otherwise, increasing traffic only increases chaos, not results.

Related Pages

What to watch with the loss block