Case / furniture / UK

Furniture showroom in England

A case for a furniture showroom on the English market: requests from the website and instant messengers, consultations, selection of furniture, measurements, order calculation, contract, delivery and customer support after the purchase.

What hurts

Issues

  • The client journey is long, and without a system, details on selection, sizes and agreements are easily lost.
  • Some clients come to the showroom, some leave a request online, and the processes begin to diverge.
  • It is difficult for managers to conduct consultations, measurements, calculations and delivery as a single route.

What we collect

Solution

  • A single funnel: lead, consultation, selection, measurement, offer, contract, delivery, repeat order.
  • Customer card with preferences, sizes, communication history and order status.
  • Tasks for managers, reminders, documents and control of the next step for each transaction.

What to show

Content

  • Scenario for the showroom and a separate scenario for online orders.
  • Block for measurements, calculations and coordination of specifications with the client.
  • How CRM helps maintain premium service and bring the client to a repeat purchase.