Case / flowers

Flowers wholesale and retail

A page for the flower business with retail and wholesale orders: quick sales, seasonal peaks, delivery, repeat orders and work with a regular customer base.

What hurts

Issues

  • Some orders arrive quickly and require a response within minutes, especially on peak dates.
  • Wholesale and retail are often conducted in different ways without an overall picture for the client.
  • Repeat purchases and date reminders are almost always left unfinished.

What we collect

Solution

  • Applications, catalog, delivery, order statuses and repeat sales in one system.
  • Segmentation into retail, wholesale, corporate clients and seasonal scenarios.
  • Reminders, message templates and control by managers or administrators.

What to show

Content

  • Fast customer route from message to delivery.
  • How CRM helps to survive seasonal overload.
  • Mechanics of repeat orders by dates and customer categories.